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Join Our Brands in Redefining Industry Standards
APPLY TODAY
Join Our Brands in Redefining Industry Standards
Active Campaign Specialist
The Active Campaign Specialist plays a pivotal role in executing sophisticated email marketing strategies that elevate our clients' brands to unicorn status. This role involves managing all aspects of Active Campaign, from automation workflows and customer segmentation to CRM integration and data analysis. The specialist will be responsible for developing and optimizing email campaigns that not only reflect our clients' brand narratives but also drive measurable ROI and customer engagement.
Position: Active Campaign Specialist
Company: Innovate Brand Agency
Location Remote/PST Availability Required
About Innovate Brand Agency
Innovate Brand Agency (IBA) isn't just an agency; it's the crucible where visionary leaders forge legacies, transforming distinguished businesses into influential, profitable unicorns. Powered by our FusionCore Methodology—the very essence of our mission—our agency is a beacon for strategic brilliance and pioneering leadership in the branding landscape. At IBA, we don't merely navigate the future; we define it. Each day, under the pioneering vision of trailblazers, our team breaks new ground, embraces challenges, and sets sights not just on goals but on unprecedented achievements. We're in the business of crafting elite, disruptive brands, valuing ingenuity, precision in execution, and an unyielding commitment to innovation. Here, excellence is the standard, and extraordinary is the expectation.
Step into the forefront of strategic branding with IBA, where we're not just creating a workspace but leading a brand revolution. We call on those who possess a passion for overcoming challenges, a meticulous eye for detail, and a soul fueled by creativity. If you're drawn to an environment where your talents are not only recognized but also magnified, IBA is your stage. Together, we don't just aim for success; we're building monumental legacies that transcend time. Become an integral part of our narrative, where your contributions are pivotal—not just to our story but to redefining the very nature of branding. Join us, and be instrumental in shaping something beyond extraordinary.
Role Summary: Active Campaign Specialist
The Active Campaign Specialist plays a pivotal role in executing sophisticated email marketing strategies that elevate our clients' brands to unicorn status. This role involves managing all aspects of Active Campaign, from automation workflows and customer segmentation to CRM integration and data analysis. The specialist will be responsible for developing and optimizing email campaigns that not only reflect our clients' brand narratives but also drive measurable ROI and customer engagement. By leveraging their expertise in email marketing and automation, the Active Campaign Specialist will ensure seamless, data-driven campaigns that support our transformative brand strategies.
As a key member of the team, the Active Campaign Specialist will collaborate with internal teams and high-end clients to create targeted, impactful email sequences that align with overarching business goals. Their ability to interpret data, implement A/B testing, and continuously optimize for better performance will contribute to shaping strategic outcomes. This role is integral to IBA’s mission to revolutionize branding for visionary businesses, positioning clients as industry leaders through thoughtful, profit-driven email marketing initiatives.
Key Responsibilities
Email Campaign Strategy & Execution: Develop, implement, and manage targeted email marketing campaigns via Active Campaign, ensuring they align with client goals and drive engagement, conversions, and overall ROI.
Marketing Automation & Workflows: Design, set up, and optimize automated workflows, including lead nurturing sequences and customer journey mapping, to enhance efficiency and performance.
CRM Integration & Data Management: Manage the integration of Active Campaign with CRM systems, ensuring data accuracy, proper segmentation, and smooth flow of leads through the marketing funnel.
Performance Monitoring & Analysis: Regularly track and analyze key metrics (open rates, click-through rates, conversions), providing data-driven insights and recommendations for continuous improvement.
A/B Testing & Optimization: Conduct ongoing A/B testing on email components such as subject lines, content, and design to optimize for better engagement and higher conversion rates.
Client Collaboration & Reporting: Collaborate closely with clients to understand their business objectives, present performance reports, and offer actionable recommendations for campaign improvements.
Cross-Functional Coordination: Work with internal teams, including content, design, and brand strategy, to ensure email campaigns are cohesive and aligned with client brand narratives and marketing strategies.
Compliance & Best Practices: Ensure all email marketing activities comply with relevant laws (e.g., GDPR, CAN-SPAM) and adhere to industry best practices for deliverability, segmentation, and personalization.
Desired Qualities
Analytical Mindset: Ability to interpret data and metrics, transforming insights into actionable strategies that improve campaign performance and drive measurable results.
Strategic Thinker: Strong understanding of marketing automation and email marketing strategies, with the ability to align campaigns with broader business goals for maximum impact.
Detail-Oriented: Meticulous in managing complex workflows, ensuring data accuracy, and executing precise campaign delivery to achieve optimal performance.
Collaborative Spirit: Team player who can work closely with internal teams (content, design, strategy) and clients, ensuring seamless communication and alignment on campaign objectives.
Resourceful: Ability to think on your feet, utilizing available tools and creative solutions to overcome challenges in email marketing and automation, enhancing campaign effectiveness.
Results-Driven: A strong focus on achieving tangible business outcomes through email marketing, with a proven track record of delivering measurable improvements in campaign performance.
Adaptable & Growth-Minded: Eager to stay updated on industry trends, best practices, and new tools, and willing to continually learn and apply new strategies to improve processes and outcomes.
Requirements
Minimum of 3 years of hands-on experience with Active Campaign or similar email marketing platforms, with proven success in executing automated campaigns.
Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize email performance.
Experience integrating CRM systems with marketing platforms, ensuring seamless data management and lead flow.
Knowledge of email marketing regulations (e.g., GDPR, CAN-SPAM) and best practices in deliverability, segmentation, and personalization.
What We Offer:
The opportunity to be on a woman-led team that is re-writing the rules of entrepreneurship and making history in the process
Flexible, remote work providing you the freedom you desire
Ample opportunities for personal and professional growth in a fast-paced, innovative team with an opportunity to climb the entrepreneurship rocketship.
Competitive base plus opportunities for performance bonuses and profit sharing.
How to Apply:
Submit your resume and a detailed cover letter outlining your approach to creating and optimizing email marketing campaigns that drive engagement and measurable results. Include references that demonstrate your success in managing marketing automation and enhancing campaign performance.
At Innovate Brand Agency, we combine strategic innovation with cutting-edge email marketing to redefine branding for visionary businesses. If you're passionate about transforming brands through data-driven campaigns and automation, we look forward to hearing from you.
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Copyright © 2025. Innovate Global HQ. All rights reserved. | Privacy Policy | Terms